The “NOT TODAY” STORY
"Not Today Motherf@#!er" was the battle cry Kelly Herron screamed on a Sunday afternoon when she experienced every runner's biggest nightmare. Four miles into her marathon training run, she stopped in a park bathroom, where she was brutally assaulted.
Using skills she recently learned in a self-defense class taught by Jordan Giarratano of Fighting Chance Seattle, she fought back and trapped her attacker inside the bathroom until police arrived. Her Instagram post (@run_kiwi_run) showing the frantic GPS lines tracking the assault went viral, attracting global attention.
Women around the world were inspired to learn self-defense and fight back - whether it be against assault or even against someone who is underestimating them.
Kelly continues her advocacy as co-founder of RunBuddy, a GPS enabled runner safety app. Runner’s World chronicles her story in the documentary, Not Today.
She continues to encourage others to not let fear stop them from doing the things they love, and to always be prepared for a worst-case scenario by arming themselves with a foundation of self-defense and a warrior mindset.
Make a statement without saying a word when you rock official Not Today apparel with logo featuring GPS lines from Kelly's attack survival and her battle-cry heard around the world.
““I don’t think fear should hold anyone back from doing the things they love and running where and when and with whom they want.””